Free Publicity

Developing Your Company Media Presence

Most small businesses can't afford to advertise and fail to recognize that advertising and publicity are not the same.  This training will provide a wide variety of free and low cost publicity methods that are designed to expand your company's media presence.

The focus of this presentation will be to explore tried and true techniques that will increase and improve the visibility of your business without spending big advertising bucks.

Understanding the focus of the media industry will help to expose your target publicity appeal!

• Develop a strategy for business growth

• Understand the fundamentals of marketing

• Create a winning media image

• Target your demographic

• Promote a successful campaign

• Design a News Release template

• Apply theses principals and watch your bottom line increase!

This workshop is conducted using a multi-media, PowerPoint presentation.  Attendees receive a complete handout as well as a laminated summary card for handy future reference and retention of the training techniques.